Galería de la Raza is a non-profit art gallery and artist collective founded in 1970, that serves the largely Chicano and Latino population of San Francisco's Mission District. GDLR mounts exhibitions, hosts poetry readings, workshops, and celebrations, sells works of art, and sponsors youth and artist-in-residence programs. Exhibitions at the Galería tend to feature the work of minority and developing country artists and concern issues of ethnic history, identity, and social justice.
In the mid-nineties the ReGeneration Project was started to facilitate the involvement of the next generation of artists.[\[4\]](https://en.wikipedia.org/wiki/Galer%C3%ADa_de_la_Raza#cite_note-:1-4) ReGeneration provides emerging artists with exhibition and professional development opportunities as well as opportunity to help plan and manage of Galería de la Raza activities.[\[4\]](https://en.wikipedia.org/wiki/Galer%C3%ADa_de_la_Raza#cite_note-:1-4) One of the most visible contributions of the ReGeneration Project is the updating of the temporary murals on the Bryant Street billboard. Through the new Digital Mural Project computer-generated images are created and displayed in lieu of the traditional painted murals.