npr’s new “fully awake” ads: http://www.adweek.com/creativity/nprs-new-ads-promise-to-help-you-become-fully-awake-to-the-truth/
full 30 second spot:
Discussion from Facebook with my friend and activist Lane Hall regarding working with commercial entities and the dangers one may not have considered in contributing to the society of the spectacle…
Lane Hall I love your work – the roadside stands, the water towers, homages to the people involved in the area. I love your amazing facility with images, especially close-ups. I am happy for you with this NPR opportunity, but not sure about it. It makes me uneasy, just as the requests for OLB as advert (regardless of the affiliation) has done the same (which we haven’t pursued as a general policy)… I do respect that you must have done some soul searching to do this, and came out with it as a personal positive, so am not saying this to rain on the parade here, but it really does change your work!
me: i wish i had the time to pursue seeking nonprofit status and to do fundraising and grants. as a one person operation working a 40 hour a week job whose primary passion is just getting work up i can’t do it all. sadly, i’ll have more time to pursue this once i retire but i’lm no longer be living on the reservation. with regard to the ad, i wish it’d been for “democracy now” or “free speech tv” but alas, it was npr. i guess the question is if i were given the opportunity to do this again, would i? at this point i don’t know.
me: Lane, talk more about how doing this project with NPR and the ad agency changes the work.
Lane Hall I didn’t say anything about “appropriate” or “inappropriate” use, merely that these things change the location of the work’s meaning. The example you give above seems very consistent with the intentions of your work. The sacred site (example) is quite different than a large corporation (even a not-for-profit). Using my “double indexing” idea, the large corporation’s needs begin to eclipse the imagery itself (hence, the “absorption into spectacle”) while the sacred site awareness campaign is deeply connected to the imagery (a much closer relationship) and doesn’t absorb the image into spectacle. But I don’t know, what do you think? Does it feel different?
Lane Hall btw… we collaborate with small social justice groups all the time… even larger ones like 350, MTEA, etc… so I think about this a lot. It might well be that the benefits for a project like NPR far exceed the tradeoffs… in a good way beyond $$, such as visibility for other projects, helping you build a reputation beyond what you already have, which in turn, helps all other less visible projects… these are all judgements that we, as artists, are fortunate to be able to make!
Hey! Thank you for sharing this. Even as a non-profit I am forever being questioned about motives and corporate sponsorship. It is a fne line but for me at the end of the day we still live in a corporate capitalist situation and getting care to more artists is the bottom line. I hope you are doing great.
All my best,
Joe Concra Mission Control Cell: 845-443-9979
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thanks man. i was just thinking about this yesterday. i’ll be bringing several internationally kniwn artists out to the rez this summer + fall to paint murals + spend time with students which wouldn’t be happening were it not for this opportunity. 🙌🏿✌🏿
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